BRICS Web Content Management Market Report (2021–2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The web content management market size is expected to reach US$ 4,807.4 million by 2031 from US$ 1,346.6 million in 2024. The market is estimated to record a CAGR of 19.9% from 2025 to 2031.

Executive Summary and BRICS Web Content Management Market Analysis:

The Web Content Management market in BRICS is experiencing significant growth driven by several key factors, such as surge in cloud adoption and integration. The adoption of cloud-based solutions has become crucial in pushing the growth of the web content management market. Cloud-based web content management platforms enable organizations to scale their content management systems efficiently without the need for large investments in physical infrastructure. This shift to the cloud not only enhances operational efficiency but also empowers organizations to stay agile and responsive in a progressively competitive digital landscape.

BRICS Web Content Management Market Segmentation Analysis:

Key segments that contributed to the derivation of the web content management market analysis are component, deployment, enterprise size and end user.

By component, the web content management market is segmented into solutions and services. The solutions segment held a larger share of the market in 2024. In terms of deployment, the market is segmented into on-premises and cloud. The cloud segment held the largest share of the market in 2024. In terms of enterprise size, the market is segmented into large enterprises and SMEs. The large enterprises segment held the largest share of the market in 2024. In terms of end user, the market is segmented into BFSI, healthcare, government, retail, media & entertainment, and others. The retail segment held the largest share of the market in 2024

BRICS Web Content Management Market Outlook

Cloud-based platforms provide flexibility in content creation, as well as efficient management and delivery, thereby facilitating a seamless experience for businesses across multiple digital channels. These platforms are designed to scale quickly, enabling businesses to accommodate fluctuating demands without investing in extensive hardware or IT infrastructure. This scalability makes cloud-based solutions particularly attractive to businesses of all sizes.

Furthermore, in January 2023, Solodev announced the launch of Solodev Serverless CMS, marking a significant development in the web content management market. The platform was introduced as a cloud-native enterprise content management system that operated serverless on Amazon Web Services (AWS). By leveraging an advanced stack of serverless technologies, Solodev Serverless CMS offers businesses an innovative solution for content management, enabling them to scale their operations without the burden of traditional server management.

BRICS Web Content Management Market Country Insights

Based on Geography, the BRICS Web Content Management market comprises of Brazil, China, India, Egypt, Indonesia, Russia, UAE, Saudi Arabia, and South Africa. The China held the largest share in 2024

China’s growing digital economy has increasingly propelled the need for businesses to implement effective content management strategies across various digital touchpoints to stay competitive in the market. Alibaba and Tencent are among the leading companies that utilize platforms such as Adobe Experience Manager and Sitecore to manage large volumes of content across their e-commerce and media platforms to enhance the customer journey and personalize user experiences. The high mobile internet penetration in China is fueling the demand for mobile-compatible web content management solutions.

BRICS Web Content Management Market Company Profiles

Some of the key players operating in the market includes Kentico Software s.r.o., International Business Machines Corp, Adobe Inc, Oracle Corp, Hyland Software, Inc., Optimizely Inc, Acquia Inc, Open Text Corp, Progress Software Corp, and Sitecore Holding AS among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisition to provide innovative products to their consumers and increase their market share.

BRICS Web Content Management Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

Company websites, annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents, statistical databases, and market reports. News articles, press releases, and webcasts specific to companies operating in the market.Note:All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

Primary Research

Business Market Insights’ conduct a significant number of primary interviews each year with industry stakeholders and experts to validate its data, analysis, and gain valuable insights. These research interviews are designed to:

Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

Industry stakeholders:

Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise Key Sources Referred:

Web Content Management Association (WCMA) Content Management Interactions (CMI)